Our Team
Loo Boon Joon
Technical & Project Lead
A Computer Science major and plays the role of CamPung’s Technical and Project Lead, I build the platform behind our educational travel experience, focusing on AI, user experience, and community-driven features. My goal is to use technology to connect urban users with rural culture and help them rediscover the calm of kampung life.
Cheong Lih Sin
Business Development & Customer Engagement Lead
A Financial Analysis major who brings strategy to our programmes. I focus on building partnerships, engaging our community, and ensuring our business model runs smoothly. My goal is to help rural areas gain more exposure and opportunities while creating meaningful outdoor experiences for everyone.
Ian Lim Yi An
Marketing & Public Relations Lead
A Networking and Security major, I’ve shifted my focus from building digital systems to designing meaningful human connections. At CamPung, I lead design and customer relations, dedicated to the mission of making Malaysia's rural areas viable and vibrant again. I’m here to guide you on a journey to rediscover the authentic calm of kampung life.
Our Journey
Project Kickoff - October 2025
The idea of CamPung was formed from a desire to reimagine rural exploration by blending education with technology. Instead of simply visiting villages, CamPung transforms every journey into an opportunity to learn, discover cultural heritage, and engage meaningfully with local communities.
Research & Prototype - October 2025
We kicked off by diving into user research and market analysis to identify real needs within rural travel. With those insights, we developed early prototypes to validate our concept and refine our approach.
LaunchX Kickstarter - November 2025
The team was selected as one of the Top 45 out of 300+ applicants in LaunchX, Malaysia’s Startup Accelerator Program. This achievement earned us an invitation to the Kickstarter phase, where we presented a mock pitch to real-world investors and received valuable industry feedback.